Simple Start. Big Shift.

RUNNING A BOAT SHOP OR OTHER MARINE SERVICE BUSINESS? YOUR NEXT CUSTOMER IS PROBABLY ALREADY SCROLLING.

Jun 25, 2025

Sponsored Content From Port Royal Marketing

If you’ve been in the marine business for more than a minute, you know how much of it still runs on word-of-mouth. A solid reputation, reliable service, and a network of referrals have always been the foundation, and for good reason. That approach works. Until it doesn’t.

The shift to digital sales and marketing isn’t coming. It’s already here. More boat buyers, owners, and service clients are making decisions on their phones before they ever walk a dock. And increasingly, they expect to find credible businesses online, with clear messaging and easy access.

The problem? Most small marine business owners don’t have the time, budget, or tech team to "go digital" in the way most marketing pros suggest. That’s why a short, clear training I recently went through stood out.

It’s the AI Business Builder Challenge, offered by Legendary Marketer. The name might raise your eyebrows—I get it. Mine went up, too. But what’s inside is less hype and more practical, especially if you’re a small business operator trying to do more with less.

Why I Gave It a Look

I try to keep an eye out for anything that helps marine professionals grow stronger businesses, whether it’s building boats, selling gear, providing mobile cleaning and mechanical repairs, or scraping barnacles off a hull. I was curious how AI (which term, let’s be honest, gets thrown around a lot these days) could realistically be used by small-business people who don’t have a marketing background or a spare twenty hours a week.

What I found was a surprisingly useful walk-through. It’s not a course in the traditional sense. It’s more like a guided setup. The goal? To launch a complete digital marketing system in days, not weeks, using AI tools. Tools that simplify writing content, building emails, and following up with inquiries and customers.

What Makes It Work

It’s short. The core training is divided into five “days”, each being one to two hours long. You can move through these as your time allows.
It’s user-friendly. You don’t need to be a coder or a content wizard.
It’s grounded in real-world use. The AI tools are tailored for people who want to promote real businesses, not chase social media influencer status.

Why It Matters for Marine Businesses

If you own or operate a small marina, a mobile service outfit, or a specialty shop, especially one that slows down in the off-season, having a consistent online presence can make a significant difference to your sales.

Whether that means bringing in more local traffic or promoting off-season services, the marketing is often the missing piece. This Challenge helps clear that hurdle.

If you’ve been wondering how to stay relevant online, this program is worth exploring. This is the clearest starting point I’ve seen. Click below to take a look for yourself:

See Details of the Training

What’s your take?

If you’ve been reading this newsletter for a while, you know I try to focus on what’s practical for small marine businesses… not just the noise, but what’s, in fact, useful.

So, feel free to leave a comment here or in the Chat. And if you know someone in your network who’d find this helpful, feel free to pass it along. Always glad to have more good people in the conversation.