A Great Idea That Withered and Died Among the Weeds of Corporate Decision
THE MYSTERY OF THE BRIEF LIFE AND VIRTUALLY UNNOTICED DEATH OF THE SEA RAY VENTURE 370 OUTBOARD CRUISER
In 2012, the Sea Ray Venture 370 outboard cruiser was named Boat of the Year by Boating Magazine. By 2016 the Venture 370 was discontinued, supposedly because of “poor sales” — despite being wholesomely sensible and an early foreshadowing of the currently surging popularity of 4-stroke gasoli…
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